Xponential Fitness has extended its partnership with Bilt Rewards, a popular loyalty program that allows members to earn rewards for spending within their community or paying rent. These points can be redeemed for fitness classes across Xponential’s various brands.
Since the partnership began in 2023, over 3 million Bilt Points have been redeemed for classes at studios like YogaSix, Pure Barre, Rumble Boxing, and CycleBar. Danyal Ali, Xponential Fitness’ chief marketing technology officer, expressed excitement about the collaboration, noting, “Bilt is a game-changer for renters in America, and we’re proud to be part of it.” He added that the renewed partnership not only offers Bilt Members the chance to redeem points but also helps studio owners strengthen ties with their local communities by connecting with other businesses.
Bilt Rewards members can enjoy exclusive benefits at participating studios, including complimentary glove rentals at Rumble Boxing and cycling shoe rentals at CycleBar.
Ankur Jain, founder and CEO of Bilt Rewards, shared his enthusiasm about the renewed partnership, stating, “We’re excited to deepen our collaboration with Xponential Fitness and integrate their offerings into the Bilt Rewards program. The positive response from our members made it clear that continuing this partnership was the right decision. In addition to travel and dining, Bilt Members can now invest in their health and fitness at some of the top fitness studios in the country.”
Additionally, Barry’s, another global fitness brand, has partnered with Bilt, offering members the chance to redeem points for complimentary shakes from Barry’s Fuel Bar or earn free group fitness classes like Run X Life, Ride X Life, and Lift.
