NORFOLK, Va., April 17, 2025 — Crunch Fitness has announced the upcoming opening of Crunch Norfolk, a new state-of-the-art fitness facility in Norfolk, Virginia. The $5 million, 40,000-square-foot gym is set to open in Fall 2025 and will be located at 5900 East Virginia Beach Boulevard. This new addition aims to offer a fresh fitness option for local residents.
The new Crunch Norfolk will showcase the brand’s latest 3.0 design, blending fitness and entertainment. Features include an updated entry area, an expanded HIIT Zone, more space for functional training, and an increased emphasis on strength training. The facility will also feature improved personal training areas and a redesigned ‘Relax & Recover’ wellness studio.
Crunch Norfolk will be operated by Fitness Ventures LLC, which currently owns and manages Crunch locations across the U.S. This will be the 68th Crunch Fitness location for Fitness Ventures LLC and the fourth in Virginia. The company plans to open at least 10 more gyms nationwide by the end of the year.
“We’re thrilled to bring the Crunch brand to Norfolk. Crunch is for everyone, from beginners to experienced athletes,” said Brian Hibbard, CEO of Fitness Ventures LLC. “With a fun, high-energy environment and memberships starting at just $9.99 per month, we offer options for all goals and budgets.”
Crunch Fitness was recently ranked #1 in the fitness category and #32 overall in the 2025 Entrepreneur Franchise 500®, marking its second consecutive year as the top fitness franchise. The brand continues to grow across the country and introduce innovative programs for its members.
To learn more about memberships and secure a special rate, visit CrunchNorfolk.com. The first 500 members to join will receive a $1 down offer, one month free, a complimentary t-shirt, and discounts on small group and personal training.
Crunch is also hiring for various positions at the Norfolk location. The gym is looking for individuals passionate about fitness and wellness to join its team.
