ABC Fitness, a leading provider of fitness business technology, has appointed Emmett Williams as the new Managing Director for the Asia-Pacific (APAC) region.
Williams, based in Australia, will drive the company’s growth in the region and lead customer retention strategies. He will also work closely with the leadership teams in the US, Europe, and South America while building a local team.
This new role highlights ABC Fitness’ commitment to expanding internationally and strengthening its presence in APAC. Conor O’Loughlin, Chief Revenue Officer at ABC Fitness, said, “Emmett has a strong reputation. He’s a forward-thinking leader with experience in scaling fitness technology businesses globally. His deep connections in APAC, combined with his international expertise, make him the right person to unlock our business potential in the region.”
ABC Fitness already has a solid presence in APAC, with hundreds of customers and a growing team that will now report to Williams.
In his new role, Williams shared, “I’ve spent my career building businesses that improve lives, and I see great potential in ABC Fitness’ mission. This role is a long-term commitment to the APAC market and shows the opportunity for growth in both ABC Fitness and the global fitness industry.”
Williams, a graduate of the Australian Institute of Company Directors (GAICD), is a recognized leader in the global health and fitness industry. He spent over ten years in the United States as a founding partner of Myzone, where he played a key role in expanding the wearable tech company to over 9,000 gyms and 2.5 million users worldwide.
Williams is also an advocate for the fitness industry and has led global initiatives, including working with Australia’s Parliament to promote policies supporting fitness and wellness. His leadership will help strengthen ABC Fitness’ customer relationships, expand its presence, and support its mission to make fitness more accessible across APAC.
