HONG KONG, Jan. 20, 2025 /PRNewswire/ — Anytime Fitness (AF), the largest and longest-standing global fitness brand in Hong Kong, is preparing for significant expansion. With 34 clubs currently operating across the market, the 24-hour fitness pioneer is on track to surpass 50 clubs by the end of 2026. This growth highlights Anytime Fitness’ leadership in the global fitness and wellness industry, which includes over 5,000 clubs worldwide. Under the management of Anytime Fitness Asia (AFA), the brand has nearly 450 clubs in markets such as Singapore, Malaysia, Hong Kong SAR, Indonesia, Taiwan, Thailand, Vietnam, and the Philippines.
Expansion and Technological Advancements
Anytime Fitness’ growth in Hong Kong is a key part of AFA’s position as the fastest-growing international operator for the brand. A significant development this year is the launch of the AF App, which enhances the digital experience for members. The app offers door access, workout tracking, health monitoring, and resources, allowing users to stay connected with their fitness goals at any time. Furthermore, Anytime Fitness continues its global partnership with Evolt, offering advanced body composition analysis to provide personalized, data-driven insights that empower members to track their fitness progress.
Support for Community and Sports
Anytime Fitness Hong Kong has also deepened its community engagement by entering a two-year sponsorship agreement with the Basketball Association of Hong Kong, China (BAHKC). This collaboration supports key competitions like the FIBA Asia Cup and regional tournaments across Southeast Asia, Hong Kong, and Taiwan, promoting health, teamwork, and fitness on and off the court.
Commitment to Diversity and Inclusivity
With its “Anytime Starts Now” campaign, Anytime Fitness aims to inspire individuals from all backgrounds to start their fitness journeys. The brand fosters a welcoming, inclusive environment where everyone feels empowered to take the first step toward a healthier lifestyle.
Johannes Raadsma, President & Co-Founder of Inspire Brands Asia, the parent company of Anytime Fitness Asia, said, “We believe fitness is for everyone, everywhere, and at any time. As we continue to grow in the vibrant Hong Kong market, our focus remains on creating spaces where diversity thrives, technology enhances experiences, and our community is fully supported. 2025 will be our most impactful year yet.”