Home fitness brand RitFit has launched a new campaign to celebrate International Women’s Day and Women’s History Month under this year’s theme, “Accelerate Action.”
As part of the celebration, RitFit has hosted in-person fitness events, including a recent gathering at Santa Monica Beach in collaboration with Pwgrls Training. The brand also unveiled its Pink Series Collection, a line of pink-colored gym equipment.
The collection features two of RitFit’s newest products: the pink M1 Multi-Functional Smith Machine and a 3-in-1 Leg Press Hack Squat and Calf Raise Machine. In addition, the Pink Series includes dumbbells, an adjustable weight bench, a training bar, and an A-frame dumbbell storage rack, among other items. RitFit is also set to open a new showroom in California, providing visitors with an immersive experience.
RitFit is inviting women to join their Facebook group and share their fitness journeys on social media using the hashtag #RITFITQUEENCLUB.
