Balanced Body, a leading name in Pilates equipment and education, has unveiled a free guide titled The Business of Pilates Playbook. The guide is designed to assist gyms, clubs, and studios in incorporating reformer Pilates into their fitness programs. With the global rise in demand for low-impact, core-focused workouts, the playbook offers a clear roadmap to help fitness operators unlock new revenue streams, build community, and boost member engagement.
Pilates is experiencing a surge in popularity. According to the Global Wellness Institute, the Pilates industry generated over $121 billion in 2022, driven by growing demand for low-impact exercise options. Additionally, Allied Market Research predicts the Pilates market will reach $521.8 million by 2031, growing at an annual rate of 10.5% from 2022 to 2031.
The Business of Pilates Playbook provides a comprehensive guide to launching reformer Pilates programs. It covers strategic planning, space optimization, equipment selection, and staff training. The guide also features case studies from successful facilities, such as the Thames Club in Berkshire, Ten Health & Fitness in Kings Cross, London, and Third Space in Wimbledon, demonstrating how Pilates has contributed to their business growth.
Key Features of the Playbook
The playbook includes several helpful tools for fitness operators. These include a studio space planner to assist with floor layout optimization for Reformer and mat equipment, a revenue model and ROI tool to project income and evaluate investment scenarios, and real-world examples of successful Pilates programs. Additionally, the guide offers in-depth resources on instructor training, and highlights a success story from Midtown Athletic in Chicago, illustrating how proper training can maintain high teaching standards and deliver results-driven classes.
Ken Endelman, Founder and CEO of Balanced Body, describes the playbook as “more than just a guide – it’s a business partner.” He emphasizes that it draws on the company’s decades of experience in facility design, equipment installation, and instructor education, helping operators make well-informed decisions that improve their financial performance.
Balanced Body has been a key player in the Pilates industry for nearly 50 years, providing top-quality equipment and educational programs worldwide. Fitness operators can now download the digital version of the guide for free.
