FIBO 2025 wrapped up in Cologne, Germany, this past weekend, highlighting the rapid growth of the fitness industry in Europe and around the world. Over 150,000 attendees from 129 countries participated in the four-day event, which took place from April 10-13. The diverse crowd included C-suite executives, influencers, and fitness enthusiasts.
The event blended business and consumer content, offering educational sessions on fitness, wellness, and longevity. More than 1,200 brands and partners, including fitness equipment manufacturers, AI-powered health tech companies, supplement brands, and athleisure businesses, showcased their innovations.
Silke Frank, FIBO’s event director, expressed pride in the show’s success. “The strategic repositioning of FIBO was a tremendous success,” she said. “For four days, we set new standards and offered inspiration for a healthy, active lifestyle.”
One of the major themes at FIBO 2025 was the growth potential of Europe’s fitness market. A report released by EuropeActive and Deloitte on Wednesday revealed that European fitness memberships reached a record 71.6 million in 2024, with industry revenues topping €36 billion ($39.8 billion). The report also projects 100 million fitness memberships in Europe by 2030.
At the European Health & Fitness Forum (EHFF), held just before FIBO, industry leaders discussed the report’s findings. A key topic was the rise of boutique fitness in continental Europe, as consumers increasingly seek premium fitness options. While low-cost gyms still dominate, many brands are eyeing the boutique fitness market as a significant growth opportunity. “Boutique fitness, which is already well-established in cities like London and New York, is still emerging in continental Europe,” said Benjamin Roth, CEO of Urban Sports Club, a Berlin-based corporate wellness platform. “This is a massive opportunity.”
American brands, such as Orangetheory Fitness, are also eyeing expansion into Europe as the boutique fitness trend gains traction.
Strength Training Dominates FIBO 2025
At FIBO 2025, strength training equipment, Pilates reformers, and AI-powered fitness technology took center stage. Technogym unveiled its new Pilates reformer, marking the brand’s entry into the growing Pilates market. Other major players like EGYM, Life Fitness/Hammer Strength, and Matrix Fitness showcased new strength training products, alongside innovations like AI-powered workout tools.
REP Fitness, recently launched in the UK, had a strong presence, displaying strength training equipment such as power racks and free weights. Hyrox, a viral fitness racing brand, stood out with a live event, Hyrox Cologne, where attendees could watch athletes compete. Hyrox also showcased its Hyrox 365 gym solution and partnerships with Centr and Puma.
On the wellness and recovery front, Hyperice teamed up with Nike to present the upcoming Nike x Hyperice recovery shoes. Nike also showcased its new line of strength training equipment, including bumper plates, dumbbells, and kettlebells.
Hospitality Industry Joins the Wellness Movement
FIBO 2025 also highlighted the growing intersection of fitness, wellness, and the hospitality industry. At the newly introduced Longevity & Hospitality Summit, executives from top global hotel brands discussed integrating wellness and longevity offerings into their services.
The summit underscored the hospitality industry’s increasing focus on wellness, with luxury hotels now expected to provide health-oriented services. “Wellness is no longer a nice-to-have; it’s an expectation,” said Mattheos Georgiou, Senior Vice President at Siro and Rare Finds, during the panel discussions.
Georgiou noted a shift in guest preferences, with travelers now opting for wellness experiences such as infrared saunas and yoga studios over traditional hotel amenities like cigar lounges or bars. This change signals a broader cultural shift towards wellness that may reshape both industries in the years to come.
