Yiwugo.com, the official platform for the Yiwu Commodity Market, the world’s largest wholesale market, has seen a sharp increase in app downloads. Since April 14, 2025, the Yiwugo app’s downloads surged by 200%, climbing into the top 30 and even the top 10 of shopping app rankings in countries like the U.S., France, and Malaysia. This growth has been driven by international tariff policy changes. Many merchants on the platform have reported a noticeable rise in direct inquiries from international buyers.
In 2024, sales of outdoor and leisure products in Yiwu exceeded 2 billion yuan, with an annual growth rate of about 9%, highlighting the market’s potential. Outdoor sports equipment has shown strong performance both in China and internationally.
Big data from Yiwugo shows that sales of hiking poles doubled from January 1 to April 1, 2025. The rise in interest for activities such as mountaineering, hiking, and skiing has boosted domestic demand. At the same time, markets in Europe, the U.S., Russia, and Malaysia have also experienced a spike in orders. Additionally, China’s National Health Commission’s promotion of balanced diets and fitness has led to increased purchases of fitness and weight-loss equipment.
Zhu Jinming, owner of Haoyang Outdoor Articles Firm, which has specialized in high-quality hiking poles for over 20 years, reported a steady increase in orders from Russia and Brazil since 2021. One long-term Russian client, who has been purchasing from Haoyang since 2007, now places annual orders worth over 1 million yuan. Zhu attributes this success to the company’s durable materials and reliable after-sales service, which keep clients loyal, even after testing other suppliers.
Haoyang also sees strong sales in domestic markets, particularly during peak tourist seasons like “May Day” at destinations such as Mount Huangshan and Mount Sanqingshan, with an average of around 500 orders per scenic spot.
Yan Peng, founder of Linuo Vanguard Sport, has been a fixture in Yiwu for over two decades, serving clients in Europe, North America, and beyond. The company’s flagship products—dumbbells, barbells, and exercise bikes—have earned a reputation for quality. Yan’s investment in extra chrome plating to prevent rust and additional cloth layers in sandbags to prevent leaks has won the trust of clients over the years, further boosted by recognition on the Yiwugo platform and positive word-of-mouth.
One Spanish client family, who has worked with Linuo for nearly eight years, has seen its order volume double since partnering with the company. Their shipments now fill at least one container per order.
Domestically, Yan has noticed a surge in demand for home fitness equipment like dumbbells, barbells, and competition bikes, driven by China’s national fitness and weight management initiatives. “Purchasing trends are shifting toward more professional-grade equipment,” he observes.
The growing global interest in outdoor activities and fitness reflects a shift in lifestyle priorities, now embraced by billions worldwide. As 2025 unfolds, the transaction figures on the Yiwugo platform may well offer a glimpse of the next global trend.
