Sunny Health & Fitness has officially entered the strength training market with the launch of its new Sunny Strength Line. This marks a significant shift for the company, which has primarily focused on cardio equipment for the past 20 years. The new collection includes a variety of products such as racks, benches, smith machines, free weights, dumbbells, and bars.
This expansion reflects the company’s goal to become a full-service fitness equipment provider. The Sunny Strength Line is designed to work seamlessly with the SunnyFit app, which offers users personalized workout plans, fitness tracking, and progress monitoring.
The introduction of this strength line comes at a time when strength training is gaining popularity among various age groups. Currently, about 30.2% of adults in the U.S. meet the recommended guidelines for strength training, while 57.8% do not engage in any form of it. The American College of Sports Medicine has identified traditional strength training as the fifth top fitness trend for 2025, highlighting its growing appeal.
Strength training is linked to numerous health benefits, including increased muscle mass, better bone density, improved joint health, and a lower risk of chronic diseases. There is also a notable rise in interest among women in strength training, which challenges traditional stereotypes and emphasizes its importance for overall health.
The Sunny Strength Line features coordinated color schemes that are designed to fit well in home gym settings. This collection caters to both beginners and advanced users by offering a wide range of strength training products.
In addition to physical equipment, the SunnyFit app enhances the user experience by providing tailored workout plans and tracking capabilities. Sunny Health & Fitness remains committed to serving both home and commercial gym markets while expanding its offerings in strength training.
